About us
More Than a Brand
A Movement With Purpose
LOVE & FASHION was created from lived experience, purpose, and responsibility. Founded by Tray Lover, this brand stands at the intersection of culture, advocacy, fashion, and community impact.
At its core, LOVE & FASHION is about alignment — aligning style with substance, awareness with action, and business with responsibility.
Our Foundation
LOVE & FASHION
ENTERTAINMENT
Curating awareness events, community activations, educational discussions, and cultural gatherings.
LOVE & FASHION
APPAREL
Creating meaningful merchandise that represents identity and purpose. This is intentional fashion.
Our Mission
To use creativity, fashion, media, and events as tools for awareness, empowerment, and generational impact — while consistently giving back to causes that matter.
When you shop with us, you are not just purchasing apparel.
You are funding education. You are amplifying advocacy. You are supporting real people living real experiences.
Why Sickle Cell?
Tray lives with sickle cell SS and multiple related conditions. This brand is personal.